The most revolutionary thing about Apple’s phone wasn’t its sleek case or the multitouch gestures, but the artful way in which it hid nearly every bit of complexity behind a display of easy-to-understand icons. The iPhone contains no visible “directory structure.” Your music is not in a particular place on your phone; it’s just on your phone, and you get to it by launching the music player. Other than charging it, the iPhone requires no maintenance. Backups and OS upgrades occur automatically, and because all programs are approved by Apple (and because even third-party programmers aren’t given deep access to the phone), you never have to worry about malware. And look how easy it is to install a program: Choose one from the store, press “Install,” and type in your password to authorize the purchase—and that’s it. The iPhone doesn’t ask you where you want to put the new program, or how you’d like to launch it, and whether you’d like it to be the default program for doing a particular kind of task. It just puts up a little icon on the screen. To run the program, click the icon. To do something else, hit the home button.
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